About RRR Brand Rice
35+ years of rice milling excellence, from family roots to global export standards
Our Journey
1988
Founded by Mr. R. Rassappa Gounder with 40 tonnes/day capacity
2007
Established Rajaganapathy Modern Rice Mill with 30 tonnes/day capacity
100 tonnes/day total capacity serving global markets
Our Heritage
Founded by Mr. R. Rassappa Gounder, Saraswathi Modern Rice Mill in Tirupur, TamilNadu, India began with a simple mission: deliver exceptional rice quality while supporting local farmers.
What started as a single 40-tonne-per-day mill has grown into a modern, dual-facility operation with 100 tonnes daily capacity, serving both domestic and international markets.
Today, under family leadership, we combine traditional values with cutting-edge technology, maintaining our commitment to purity, taste, and farmer prosperity.
R Senthil Kumar
Managing Director
S Siranjeevi
Managing Partner
Our Vision
To be a globally recognized Indian rice brand promoting sustainable agriculture and farmer prosperity, while delivering unmatched quality to every table worldwide.
Our Mission
Build lasting relationships through trust, innovation, and consistency delivering premium rice that exceeds expectations while empowering farmers and communities.
Why Choose Us
Five pillars of excellence that define our commitment to quality and global standards
Premium Paddy Selection
Carefully sourced from trusted farmers across Tamil Nadu, ensuring only the finest quality grains enter our mills.
Advanced Milling Technology
State-of-the-art automated systems with color sorters, steam drying, and controlled aging facilities.
Quality Assurance
Rigorous quality control at every stage, meeting international food safety and export standards.
Global Standards Compliance
Export documentation, fumigation, phytosanitary compliance, and certifications for worldwide distribution.
Sustainability Commitment
Rice husk renewable energy, waste minimization, and carbon footprint reduction for environmental responsibility.
Our Core Values
Quality First
Uncompromising commitment to excellence in every grain.
Transparency
Open communication and honest partnerships with all stakeholders.
Customer Satisfaction
Building lasting relationships through reliability and service.
Farmer Empowerment
Supporting agricultural communities and fair trade practices
Sustainability & Innovation
Pioneering eco-friendly practices and modern technology